About me.
Senior product Designer
DALLAS, TEXAS ✌️
As a Senior Product Designer with 8+ years in UX and a foundation in architecture, I excel at transforming complex requirements into streamlined, user-centred solutions.
My background enables me to craft designs that are not only functional but also visually compelling, balancing strategic vision with attention to detail.
Key Strengths:
-Boosted engagement and efficiency through data-driven design solutions at Staart BuildTech and YouTube Learn.
-Skilled in leading user research, persona creation, and prototyping to enhance user satisfaction.
-Proven success across healthcare, education, and creative sectors, thriving in both startup and corporate environments.
The synthesis of art and technology forms the cornerstone of my approach, ensuring that robust data and clear, actionable insights underpin every design decision. In collaboration with a dedicated team of developers, our goal is to elevate user experiences, making every interaction with our products intuitive and truly extraordinary.
I work across
Strategy
Work closely with organizations and their users to discover essential insights that enhance brand, product, and technology alignment
Audience analysis
Brand architecture
Brand positioning
Competitive analysis
Product Design
We channel insights into elegant, engaging digital experiences that make the internet a better place.
Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design
My Tech Stack
Some highlights from the past year
Work Experience
jun 2023 · aug 2024
Ux Research
Kingland Systems
During my internship at Kingland, I Improved dataset accuracy by 85% through data analysis and validation, enhancing data reliability. Collaborated with cross-functional teams, boosting the usefulness of research data and improving data-driven decision-making by 30%.
sep 2023 · jan 2024
Product Design Intern
Daylight Books
Developed a VR-based MVP for artists and photographers to enhance creative collaboration and user engagement. Led user research, including tree testing, comparative analysis, and creating feature lists and mockup demos in Figma, Unity, and After Effects. Usability testing and iterative design improvements increased workflow efficiency by 25% and boosted user engagement by 20%.
apr 2020 · Aug 2022
UX Designer
Staart Built Tech
At Staart Build tech, I conducted in-depth user research and data analysis, creating nine user personas that improved design alignment with user needs by 30%. Designed user flows to optimize the product, reducing user errors by 20%. Led usability testing, incorporating real-time feedback, which increased task completion rates by 25%, ensuring a more intuitive and user-friendly experience.
nov 2017 · Mar 2020
Studio Head/ Lead Architect
Uniworks Designs
Led a team of 16 designers, streamlining the design process into four stages, boosting project closures by 20% and team efficiency. Created Design Idea Presentations that improved client understanding, increasing satisfaction by 15%. Contributed to the design system with reusable patterns and innovative ideas. Successfully oversaw 18+ residential and interior design projects, ensuring timely, budget-conscious delivery aligned with user needs and company goals.
NOV 2016 · oCT 2017
Project Architect
Green Scene Studio
My passion for landscape and architecture led me to Green Scene Studio, where I mastered seamlessly integrating natural elements with built environments. Multiple magazines and publications featured our innovative approach to blending landscape and architecture.
apr 2014 · Apr 2016
Architect
Charged Voids
I contributed to projects from inception to completion, with several winning awards and being featured in international magazines.
Education
Master of Science
Human Computer Interaction
(Minor in Industrial Design)
Iowa State University
AUG 2022 · DEC 2024
I pursued a Master’s in Human-Computer Interaction at Iowa State to fuel my passion for product design. Immersed in a dynamic learning environment, I refined my skills in human-centred design and design thinking, empowering me to craft more innovative and user-focused products.
Bachelor of Architecture
(MINOR IN USER EXPERIENCE DESIGN)
Jawaharlal Nehru Architecture
& Fine Arts University
SEP 2009 · APR 2014
During my five years in architecture school, I focused on achieving the right balance between form and functionality while exploring sustainable design techniques.